A Comparison of Crowd-Sourcing vs. Traditional Techniques for Deriving Consumer Terms
نویسندگان
چکیده
In this paper, we present a comparison between controlled laboratory experiments and crowd-sourcing techniques for gathering consumer terms. We discuss the difference between the data gathered from these techniques and how crowd-sourcing can be used to increase engagement and seek feedback from your customers via the internet or other digital methods. As a case study, we present a new set of unipolar scales for fabric description, which we believe are recognisable and understandable for non-experts in the field.
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